Fiat 500 Gucci 2013

Founded in Florence in 1921, Gucci has become renowned the world over as a name synonymous for luxury, Italian craftsmanship and glamour. In 2007, fifty years after its debut, another Italian legend — the iconic Fiat 500 — was reborn to outstanding acclaim. This storied model looks at the world from a new perspective. A pop icon that symbolizes an everlasting appeal going far beyond the automotive world. Ironic, sporty, eccentric and elegant, hatchback or convertible, the 500 captures attention wherever it is seen. In the year that celebrates the 150th anniversary of the Unification of Italy and Gucci's own 90th anniversary, Gucci and Fiat have joined together to create the unique "500 by Gucci," a special edition model personalized by Creative Director Frida Giannini. A true marriage of Italian design and style. Unique details and exclusive materials make the 500 by Gucci one-of-a-kind. Available in pearlized black and white, with Gucci's iconic green-red-green web motif on the side, on the roof and on seat belts. Added distinction is provided by alloy rims, a Guccissima leather driving wheel and seats and a GG gear stick and center caps. Gucci Creative Director Frida Giannini has also designed a 500byGucci collection of casual wear, luggage, sunglasses and other accessories to complete the look.

Ready to hit the road?

erican version available in limited quantities late 2011.